The City of Buenos Aires hosted GNetwork, Latin America’s biggest LGBT tourism and marketing event. Organised by the Argentine Gay-Lesbian Chamber of Commerce (CCGLAR), the national Ministry of Tourism and the Buenos Aires City Tourist Board, the event attracted more than 1,400 guests from 18 countries.

Workshops, presentations, business talks and networking sessions took place over four days at what is one of the city’s most important events as an LGBT destination, a position which has also been boosted by the city’s progressive legislation and development of public spaces. In 2018, Buenos Aires was named one of the best LGBT destinations in the world at the British LGBT Awards.

The Buenos Aires City Tourist Board has carried out 8 international promotional actions for the LGBT sector, has provided gender and sexual diversity training and has carried out big data studies to position the city as a destination. Felipe Crevatini, head of the city tourist board’s LGBT programme spoke at the event, while Federico Esper, director of market intelligence, presented the tourist board’s new data platform, which will be made open to the private sector in the forthcoming months.

Esper said: “Big Data allows us to take better decisions of destination development, orientate public policy, identify potential obstacles, and boost the opportunities for new markets and products.

Within the framework of GNetwork, Buenos Aires also hosted the 7th LGBT Tourism Forum for Destinations, with the participation of Gonzalo Robredo, president of the city tourist board, and the 1st Meeting of LGBT Tourism Coordinators.

(August 2018)