The Buenos Aires City Tourist Board has joined the International Network of Sustainable Tourism Observatories (INSTO), an initiative from the World Tourism Organisation (UNWTO) that aims to help destinations manage tourism in an intelligent and sustainable way.
Joining INSTO will help Buenos Aires' tourism observatory to better monitor the local environmental and social impact of tourism. Data gathered by the observatory will be used to reinforce the sustainability of the tourism sector in the city and will help guide policy and decision making.
Gonzalo Robredo, president of the Buenos Aires City Tourist Board, said: “By joining INSTO we reinforce our commitment to maximise the benefits of tourism activity in the city of Buenos Aires, not only from an economic perspective but also highlighting the cultural, social and environmental dimensions.”
Zurab Pololikashvili, general secretary of the UNWTO, said: "This latest member of the INSTO – and the first in Argentina – brings the total number of member observatories to 30. The City of Buenos Aires once again shows its commitment to responsible and sustainable tourism. Thanks to the observatory's pioneering work, Buenos Aires has an empirical base as the focus for its tourism policy and I am sure that our newest member will contribute positively to this continually growing network."
Federico Esper, general director of market intelligence and observatory, said: "We are proud to become members of this network, which presents us with interesting challenges for the future to improve how we measure sustainable tourism in the city. We will strengthen our Tourism Intelligence System with new qualitative studies and tools orientated to a more global understanding of the impact of this activity in Buenos Aires".
About the INSTO
The UNWTO's International Network of Sustainable Tourism Observatories (INSTO) was created in 2004. Through the application of technology and the data generated, which is key for the formulation of tourism policy, members of the INSTO reinforce not only the local capacity for decision making and the sustainability of each destination, but also contribute through relevant empirical data to the fulfillment of international commitments such as the UN Sustainable Development Goals (SDGs).
About the Buenos Aires Tourism Observatory
The Buenos Aires Tourism Observatory generates market intelligence to orientate decision making in the public and private sector, boosting tourism as a strategic sector for the economic and social development of the city. It publishes periodic reports with indicators that allow the projection of future tendencies and applies Big Data tecniques to analyse new sources of information and better understand the environment and carries out qualitative investigations on the behaviour of the main tourism segments and markets.