The City of Buenos Aires continues its campaign for international positioning in the big outbound tourism markets. Following significant growth in 2018, the city tourist board continues a packed agenda of promotional actions, participating this March in two strategic events simultaneously.
From March 6 to 10, the city was present at ITB Berlin, one of the leading trade fairs in the sector with more than 50 years of history. Present in the Argentine delegation was Joaquín César, director of tourism communication and promotion at the the city tourist board. He had meetings with major German operators, highlighting the range of cultural attractions offered by Buenos Aires, and also met with specialist journalists to detail new developments in the city. The German market grew over the last year, influenced by a new direct flight from Zurich operated by Edelweiss Air.
Meanwhile, as part of the promotion of Buenos Aires as a luxury destination, the city took part in Virtuoso Travel Week on Tour Canada on March 7 and 8. The event forms part of a series of commercial meetings in North America organised by the Virtuoso Travel Network. At the event, the city promoted products to more than 50 high-end travel advisors from different regions of Canada. The Virtuoso network has more than 400 member agents from 50 countries, and offers access to more than 20,000 travel advisors around the world. Representing the Buenos Aires City Tourist Board was Fernando Amer, operations manager for international markets.