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As part of the city's ongoing MICE marketing plan, the Buenos Aires City Tourist Board organised a third meeting with professional bodies to present a programme to attract and promote international events.
The event took place at the Hilton Hotel and included testimonials from medical professional, who detailed their experiences of having presented the city as a candidate destination for their events. In 2017, Buenos Aires was the city in the Americas that hosted the most international events, aand also beat its historic record at the international level (131), according to the ICCA ranking.
The marketing plan covers three years and the latest breakfast event was attended by three professionals from the Argentine Endodontic Association, who in October proposed Buenos Aires to host the IFEA World Endodontic Congress in 2022.
The event also included the participation of Evelyn Amaya, coordinator of the Latin American market for Inprotur, and Constanza Ibarra, MICE manager at the Buenos Aires City Tourist Board.